Identity
- Security key
- 11806
- Ticker
- APP
- Type
- CS — Common Stock
- Exchange
- Nasdaq(XNAS)
- Venue group
- NASDAQ
- Operating MIC
- XNAS
- Market
- stocks
- Locale
- us
- Currency
- USD
- Listed
- 2021-04-15
- Round lot
- 40
- Active
- Yes
- Last seen in a load
- 2026-08-14 20:49
- Vendor updated
- 2026-08-13 06:09
- Ticker root / suffix
- APP
Detail
Enriched 2026-08-14 20:47
- Market cap
- $101,653,442,258.96
- Shares outstanding (class)
- 304,443,000
- Shares outstanding (weighted)
- 334,650,521
- SIC
- 7370 SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
- Employees
- 898
- Location
- PALO ALTO, CA
- Homepage
- https://www.applovin.com
- Description
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is AXON 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.